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TSheets | Fundera articles

client: TSheets | platform: Fundera | copy mission: To position the cloud-based time tracking tech company TSheets and CEO Matt Rissell as a thought leader with dynamic articles for entrepreneurs featured in the online magazine for Fundera—the small business lending marketplace. How to Break the […]

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“White Cloud Rafting” website

Client: White Cloud Rafting | Design: Jenny & Co. | Copy mission: In the competitive environment of Stanley and Sun Valley, White Cloud needed a total website and brand refresh as accessible, approachable, fun-loving and trust-worthy as the owner and guide team behind this legendary rafting company. Results: A dramatic increase in […]

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SSNhome_1

“Story Story Night” website

Client: Story Story Night | Design: Jenny & Co. | Copy mission: Because everyone has a story, the new Story Story Night website needed to match the magic of its popular live shows—and detail the different programs and storyteller outreach the nonprofit provides. With new information […]

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AARP_WT

New Knowledge Adventures fall catalog

client: AARP Idaho | design: W Design | copy mission: To launch this peer-driven continuing education program in the Treasure Valley with a captivating 20-page catalog for the breakthrough fall semester, complete with cover copy that has “open this now” direct mail appeal. results: Registrations and the response from the community far exceeded […]

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IRU_cards

“Lonesome Larry” coasters

client: Idaho Rivers United | design: Bethany Walter | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out […]

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Lake-Larry

“Lonesome Larry” radio spots

client: Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry—the most interesting fish in the world—and invite Idahoans to his 20th anniversary party in 3 one-minute radio spots. “His fish story reads like an action-packed thriller, except it’s true…” “His commute makes the […]

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JHcw_LLhomenew

Lonesome Larry website

client: Idaho Rivers United | design: Bethany Walter | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary. I came up with this campaign when volunteering for this nonprofit organization wearing a human-sized salmon suit. What if, I wondered, we could take saving Idaho’s endangered sockeye […]

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“Advocates for the West” website

client: Advocates for the West | design: Bethany Walter | copy mission: To completely rework this environmental law advocacy nonprofit’s website with new information architecture and copy that shows the power and beauty of the West—and why it’s so worthy of being protected. (And why Advocates for the West is so worthy […]

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JHcw_portfolio_IYRannualreport_1

Idaho Youth Ranch annual report

client: Idaho Youth Ranch | design: Rizen Creative | copy mission: To show the extraordinary breadth, scope, and reach of the Idaho Youth Ranch through the lens of one extraordinary kid’s story—and promising future. In one 20-page annual report. I also wrote the bulk of the Idaho […]

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Youthworks! recruitment postcard

client: Idaho Youth Ranch | design: Rizen Creative | copy mission: Get teenagers and young adults to sign up for the new Youthworks! program to skyrocket their employable skills, career confidence, and future job potential, plus get paid. In one postcard.   I also wrote the bulk […]

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