“Armor Bijoux” naming & tagline

Client: Bethany Walter | Design: Bethany Walter | Copy mission: To come up with a name and tagline for a striking line of antique and vintage sourced ethnic jewelry.

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So striking, so bold, it feels like Armor, paired with Bijoux, the archaic name for jewelry. The tagline speaks to the competitive nature of fashion, but the timeless win of statement jewelry with history on its side.

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