client: Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry—the most interesting fish in the world—and invite Idahoans to his 20th anniversary party in 3 one-minute radio spots.

“His fish story reads like an action-packed thriller, except it’s true…”

“His commute makes the Iron Man look like a walk in the park…”

“In a race for the very survival of his species, one lone fish prevailed…”