IDAHO FAIR “Save it for the Fair” campaign

Hold your horses. Or your llamas. Or whatnot. In this concept, we show everyday people going to great lengths to recreate the thrill rides, close animal encounters, and fun and games of the wildest time of the summer. Here’s a piece of advice to maintain sanity (and a clean record): Get tix. Then save it for the Fair.

AGENCY: CLM | VIDEO PRODUCTION: SIDEWAYZ | RADIO PRODUCTION: CUMULUS

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