CLM “firebrand” self promo

CLM zeroed in on a positioning stance of targeting up-and-coming challenger companies as a main client base. In a lightbulb moment, I realized our physical positioning in Boise’s OG firehouse aligned perfectly with the philosophical positioning of a firebrand company that incites change and takes radical action. We revisioned a smoking hot brand that worked to say the message in every medium and moment. Plus developed an underdog educational speaker series called DOG EAT HOG that carried through the concept with giveaways to fire up the synapses.


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