COMMERCIAL TIRE “On the Road” campaign

Commercial Tire wanted to launch a testimonial campaign to show (and tell) the impact they have on the lives of both their rural/ city retail and commercial customers. Luckily, I’m a born storyteller…and story seeker. This series sprung forth from a company legacy phrase: “Keeping you and your family on the road.” Meeting these beautiful souls, and telling their stories, was a career highlight. We made both longform video stories and :30 spots.

THE MILLY WHITTED FAMILY

THE SUN VALLEY FAMILY

THE BRUSSE FAMILY

THE CUTTING EDGE FAMILY