peep show

BEAUX GLOW brand voice

Bird’s-eye view: Beaux Glow is a skin, sex and self care oil made from bare nature botanicals to outperform them all. A co-founder, I went deep into the backstory and bones of the brand identity to create a standout voice from scratch (paper) that hits just right. Highly suggestive with hard/core authenticity and crass reverence (the voice section of the brand guide explains), Beaux Glow speaks to women in mid-life…

quote bomb

“Everything is copy. Take notes.”

Nora Ephron