Bird’s-eye view: Beaux Glow is a skin, sex and self care oil made from bare nature botanicals to outperform them all. A co-founder, I went deep into the backstory and bones of the brand identity to create a standout voice from scratch (paper) that hits just right. Highly suggestive with hard/core authenticity and crass reverence (the voice section of the brand guide explains), Beaux Glow speaks to women in mid-life who, as The New Yorker recently put the menopause-timed phenomenon, “want a room of one’s own, and they want to have a lot of sex in it.” BeauxGlow.co
Brand storytelling services: Copywriter—packaging, brand guide, website & launch video | Creative director—including Beaux Glow booth | Shopify designer | Brand founder
Creative partners: Alex Rhodes, Anna Demetriades, Ashley Erhlebach
