Client: White Cloud Rafting | Design: Jenny & Co. | Copy mission: In the competitive environment of Stanley and Sun Valley, White Cloud needed a total website and brand refresh as accessible, approachable, fun-loving and trust-worthy as the owner and guide team behind this legendary rafting company.
Results: A dramatic increase in bookings.
Nothing beats the experience of a day on the river (or the web) with WhiteCloudRafting.com.
…with W Design.
HP commissioned a direct mail piece to send to creative types to promote the design-ready Mobile Workstation. Just my speed. With Oliver Russell.
client: Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept on zero budget—and was a wild success. This is a spoof on the brilliant Dos Equis’ “The Most Interesting Man in the World” campaign.
HANDOUT COASTER CARDS
“His commute makes the Iron Man look like a walk in the park…”
“His fish story reads like an action-packed thriller, except it’s true…”
“In a race for the very survival of his species, one lone fish prevailed…”
client: AARP Idaho | design: W Design | copy mission: To launch this peer-driven continuing education program in the Treasure Valley with a captivating 20-page catalog for the breakthrough fall semester, complete with cover copy that has “open this now” direct mail appeal.
results: Registrations and the response from the community far exceeded expectations. As a result, nearly twice as many classes will be offered in spring 2016 (and I wrote that catalog too).
Imagine this folded, and in your mailbox.
client: Idaho Youth Ranch | design: Rizen Creative | copy mission: To show the extraordinary breadth, scope, and reach of the Idaho Youth Ranch through the lens of one extraordinary kid’s story—and promising future. In one 20-page annual report.
I also wrote the bulk of the Idaho Youth Ranch website too. «check it
Made for the educational market, this HP direct mail piece grabbed attention with a free cap give-away. With Oliver Russell.
Client: Story Story Night | Design: Jenny & Co. | Copy mission: Because everyone has a story, the new Story Story Night website needed to match the magic of its popular live shows—and detail the different programs and storyteller outreach the nonprofit provides. With new information architecture and full-tilt copywriting…Boom! There it is.
Results: Due to my visionary marketing and creative direction over the course of 6 years, this program is now one of the most consistently popular in Boise, with sold-out monthly crowds of 200 to 300. The website now sees heavy web traffic, with an astonishing 7,000 unique visitors and 60,000 page views a month.
Concordia Law hired me to write several viewbooks. Design by W Design.
Story Story Night promotes every season with a unique postcard. I also come up with the themes for this program. Design by Neighborhood All Stars.
HP wanted a direct mail piece to show off the security of the innovative Mobile Thin Client in the healthcare world. So we designed a map to show how the new technology would fit perfectly in a hospital. With Oliver Russell.
Pop out computers? Meet the HP game-changers. With Oliver Russell.
Targeted to members of the ABA, this HP direct mail piece featured slide out panels with sales impact. With Oliver Russell.
Concordia Law wanted to highlight programs for law supporters and professionals in Boise. I named the Legacy Mentor Program and wrote the copy. With W Design.
Concordia Law sent out a series of postcards to prospective students to weigh out the law school education equation. With W Design.
Hidden Springs neighborhood real estate ads. With Stoltz Marketing Group.
Published seasonally, I concerted, researched, wrote, and edited this beautiful, 2-color newsletter for Three Rivers Winery in Walla Walla, WA. With Stoltz Marketing Group.
Targeting female business owners, HP sent out this direct mail offer promoting the perfect do-anything notebook PC. The tone of the copy focused on following your vision, and the sweet giveaway, not too stereotypically we hope, was chocolate by the amazing woman-owned company, Vosges Haut-Chocolate. With Oliver Russell.
Introducing the HP Mini-Note PC to the educational market in an actual-size way. With Oliver Russell.
client: TSheets | platform: Fundera | copy mission: To position the cloud-based time tracking tech company TSheets and CEO Matt Rissell as a thought leader with dynamic articles for entrepreneurs featured in the online magazine for Fundera—the small business lending marketplace.
Client: Bethany Walter | Design: Bethany Walter | Copy mission: To come up with a name and tagline for a striking line of antique and vintage sourced ethnic jewelry.
client: Advocates for the West | design: Bethany Walter | copy mission: To completely rework this environmental law advocacy nonprofit’s website with new information architecture and copy that shows the power and beauty of the West—and why it’s so worthy of being protected. (And why Advocates for the West is so worthy of your donations and support.)
No screenshots beat the actual experience of this breathtaking website, so check out AdvocatesWest.org.
For the Idaho Eastern Oregon Onion Commission, I concepted, researched, wrote and edited this magazine-style info-letter called, The Bulb. Not to be confused with The Onion. With Stoltz Marketing Group.
From article ideas to research and interviews to writing and editing, I singularly crafted the copy for this quarterly 12 page lifestyle magazine for Hearthstone fractional ownership vacation home real estate in McCall, Idaho. This magazine establishes Hearthstone as a friendly insider guide to McCall—then a less well-known, up-and-coming resort town. I hyped up the history, dining, outdoor activities, sightseeing, owner spotlights, and other possibilities of this remarkable place and property, alongside subtly selling the overall concept of fractional ownership. With Stoltz Marketing Group.
My first-ever print ad. Simplot liked to replace letters with objects they helped produce in their corporate ads. I brought a cow head to the equation. With Stoltz Marketing Group.