Category: Copywriting

WHITE CLOUD RAFTING website

Client: White Cloud Rafting | Design: Jenny & Co. | Copy mission: In the competitive environment of Stanley and Sun Valley, White Cloud needed a total website and brand refresh as accessible, approachable, fun-loving and trust-worthy as the owner and guide team behind this legendary rafting company.

Results: A dramatic increase in bookings.

WCRhome

Your website is a moving advertisement, a customer vetting vehicle & a dynamic sales/lead generator. Use every inch wisely.

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I turn rotating banner headlines into quick ads that sum up & sell the business.

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Fun times ahead.

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The homepage has everything in one go: SEO- and people-friendly elevator copy, raving reviews for extra peace of mind & calls to action in the sidebar.

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River trips

WCRkayaking

Kayaking

 

WCRfishing

Fishing

WCRabout

About

WCRreview

By highlighting reviews, we showcase the experience in a real way—plus drive more reviews down the way.

Nothing beats the experience of a day on the river (or the web) with WhiteCloudRafting.com.

LONESOME LARRY pro-bono guerrilla campaign

client: Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept on zero budget—and was a wild success. This is a spoof on the brilliant Dos Equis’ ā€œThe Most Interesting Man in the Worldā€ campaign.

HANDOUT COASTER CARDS

RADIO SPOTS

“His commute makes the Iron Man look like a walk in the park…”

“His fish story reads like an action-packed thriller, except it’s true…”

“In a race for the very survival of his species, one lone fish prevailed…”

NEW KNOWLEDGE ADVENTURES fall catalog

client: AARP IdahoĀ |Ā design: W DesignĀ |Ā copy mission:Ā To launch this peer-driven continuing education program in the Treasure Valley with a captivating 20-page catalog for the breakthrough fall semester, complete with cover copy that has “open this now”Ā direct mail appeal.

results:Ā Registrations and the response from the community farĀ exceeded expectations. As a result, nearly twice as many classes will be offered in spring 2016 (and I wrote that catalog too).

Imagine this folded, and in your mailbox.

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IDAHO YOUTH RANCH annual reports

client: Idaho Youth Ranch | design: Rizen Creative | copy mission: To show the extraordinary breadth, scope, and reach of the Idaho Youth Ranch through the lens of one extraordinary kid’s story—and promising future. In one 20-page annual report.

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I also wrote the bulk of the Idaho Youth Ranch website too. «check it

STORY STORY NIGHT website

Client: Story Story Night | Design: Jenny & Co. | Copy mission: Because everyone has a story, the new Story Story Night website needed to match the magic of itsĀ popular live shows—and detail the different programs and storyteller outreach the nonprofit provides. With new information architecture and full-tilt copywriting…Boom! There it is.

Results: Due to my visionary marketing and creative direction over the course of 6Ā years, this program is now one of the most consistently popular in Boise, with sold-out monthly crowds of 200 to 300. The website now sees heavy web traffic, with an astonishing 7,000 unique visitors and 60,000 page views a month.

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Home page with rotating banner headlines

SSNshows

Shows

SSNstorytell

Storytellers

SSNabout

About

SSNaboutme

I’m the MC and creative driving force behind the Story Story party.

SSNblog

Blog—I write all the press releases (and everything else) for the program

SSNsupport

Support

Check out the remarkable full Story Story Night site. Make magic happen in your business, and contact me. Boom!

TSHEETS | Fundera articles

client: TSheets | platform: Fundera | copy mission: To position the cloud-based time tracking tech company TSheets and CEO Matt Rissell as a thought leader with dynamic articles for entrepreneurs featured in the online magazine for Fundera—the small business lending marketplace.

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How to Break the Rules to Make It As a Startup

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Post Tax Season Flashbacks

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In House Vs Outsourced

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Getting the Elevator Pitch Down

 

ARMOR BIJOUX naming & tagline

Client: Bethany Walter | Design: Bethany Walter | Copy mission: To come up with a name and tagline for a striking line of antique and vintage sourced ethnic jewelry.

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So striking, so bold, it feels like Armor, paired with Bijoux, the archaic name for jewelry. The tagline speaks to the competitive nature of fashion, but the timeless win of statement jewelry with history on its side.

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ADVOCATES FOR THE WEST website

client: Advocates for the West | design: Bethany Walter | copy mission: To completely rework this environmental law advocacy nonprofit’s website with new information architecture and copy that shows the power and beauty of the West—and why it’s so worthy of being protected. (And why Advocates for the West is so worthy of your donations and support.)

AWhome

Rotating banner headlines & a clear, engaging speak to the heart and purpose of AW.

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Infographics say it straight.

AWthewest

The West.

AWthework

The Work

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Infographic with circular logic that makes you want to give & give.

AWthewins

The Wins

AWtheadvocates

The Advocates

AWthesupport

The Support

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A high-class website creates a higher support rate and better profile in the community

No screenshots beat the actual experience of this breathtaking website, so check out AdvocatesWest.org.

HEARTHSTONE editorial magazine articles

From article ideas to research and interviews to writing and editing, I singularly crafted the copy for this quarterly 12 page lifestyle magazine for Hearthstone fractional ownership vacation home real estate in McCall, Idaho. This magazine establishes Hearthstone as a friendly insider guide to McCall—then a less well-known, up-and-coming resort town. I hyped up the history, dining, outdoor activities, sightseeing, owner spotlights, and other possibilities of this remarkable place and property, alongside subtly selling the overall concept of fractional ownership. With Stoltz Marketing Group.

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WINTER/SPRING 2006

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