Category: Postcards

“Lonesome Larry” coasters

client: Idaho Rivers United | design: Bethany Walter | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept—and was a wild success. This is a spoof on the brilliant Dos Equis’ “The Most Interesting Man in the World” campaign.


Youthworks! recruitment postcard

client: Idaho Youth Ranch | design: Rizen Creative | copy mission: Get teenagers and young adults to sign up for the new Youthworks! program to skyrocket their employable skills, career confidence, and future job potential, plus get paid. In one postcard.


Front cover.


Back cover.


Back, top intro.


Back detail.


Back detail.



Back detail.


Call to action detail.

I also wrote the bulk of the Idaho Youth Ranch website too. «check it