Pioneer Credit Union wanted to position head-to-head against impersonal banks. We leaned into their pioneering positioning by trailblazing the way to a better way to bank.
client: AARP Idaho | design: W Design | copy mission: To launch this peer-driven continuing education program in the Treasure Valley with a captivating 20-page catalog for the breakthrough fall semester, complete with cover copy that has “open this now” direct mail appeal.
results: Registrations and the response from the community far exceeded expectations. As a result, nearly twice as many classes will be offered in spring 2016 (and I wrote that catalog too).
Imagine this folded, and in your mailbox.
Pop out computers? Meet the HP game-changers. With Oliver Russell.
Targeted to members of the ABA, this HP direct mail piece featured slide out panels with sales impact. With Oliver Russell.
Concordia Law sent out a series of postcards to prospective students to weigh out the law school education equation. With W Design.
HP commissioned a direct mail piece to send to creative types to promote the design-ready Mobile Workstation. Just my speed. With Oliver Russell.
HP wanted a direct mail piece to show off the security of the innovative Mobile Thin Client in the healthcare world. So we designed a map to show how the new technology would fit perfectly in a hospital. With Oliver Russell.
Targeting female business owners, HP sent out this direct mail offer promoting the perfect do-anything notebook PC. The tone of the copy focused on following your vision, and the sweet giveaway, not too stereotypically we hope, was chocolate by the amazing woman-owned company, Vosges Haut-Chocolate. With Oliver Russell.
Made for the educational market, this HP direct mail piece grabbed attention with a free cap give-away. With Oliver Russell.