HP commissioned a direct mail piece to send to creative types to promote the design-ready Mobile Workstation. Just my speed. With Oliver Russell.
Category: Direct Mail
NEW KNOWLEDGE ADVENTURES fall catalog
client: AARP Idaho | design: W Design | copy mission: To launch this peer-driven continuing education program in the Treasure Valley with a captivating 20-page catalog for the breakthrough fall semester, complete with cover copy that has “open this now” direct mail appeal.
results: Registrations and the response from the community far exceeded expectations. As a result, nearly twice as many classes will be offered in spring 2016 (and I wrote that catalog too).
Imagine this folded, and in your mailbox.
HP K-12 direct mail
Made for the educational market, this HP direct mail piece grabbed attention with a free cap give-away. With Oliver Russell.
HP Healthcare direct mail
HP wanted a direct mail piece to show off the security of the innovative Mobile Thin Client in the healthcare world. So we designed a map to show how the new technology would fit perfectly in a hospital. With Oliver Russell.
HP Game-Changer direct mail
Pop out computers? Meet the HP game-changers. With Oliver Russell.
HP ABA direct mail
Targeted to members of the ABA, this HP direct mail piece featured slide out panels with sales impact. With Oliver Russell.
CONCORDIA LAW postcard series
Concordia Law sent out a series of postcards to prospective students to weigh out the law school education equation. With W Design.
HP Women Business Owners direct mail
Targeting female business owners, HP sent out this direct mail offer promoting the perfect do-anything notebook PC. The tone of the copy focused on following your vision, and the sweet giveaway, not too stereotypically we hope, was chocolate by the amazing woman-owned company, Vosges Haut-Chocolate. With Oliver Russell.