client: Idaho Rivers United | design: Bethany Walter | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept—and was a wild success. This is a spoof on the brilliant Dos Equis’ “The Most Interesting Man in the World” campaign.
Category: Brochures
HP Game-Changer direct mail
Pop out computers? Meet the HP game-changers. With Oliver Russell.
HP ABA direct mail
Targeted to members of the ABA, this HP direct mail piece featured slide out panels with sales impact. With Oliver Russell.
Concordia Law viewbook
Concordia Law hired me to write both viewbooks. Design by W Design.
Concordia Law brochures
Concordia Law wanted to highlight programs for law supporters and professionals in Boise. I named the Legacy Mentor Program and wrote the copy. With W Design.
HP Bond brochure
HP asked for a funny, compelling brochure for their corporate sales retreat themed to the James Bond movie, For Your Eyes Only. They loved the end result. With Bethany Walter at Oliver Russell.
HP Mini-Note PC sales brochure
Introducing the HP Mini-Note PC to the educational market in an actual-size way. With Oliver Russell.