word nerd in every dimension
Flying Pie is a Boise pizzeria with an edgy vibe and tongue-in-cheek attitude. Diluted over time, the brand was in need of a fresh take. By throwing back to the OG tone and look with an updated attitude, we served it up, hot.
BRAND BOX EXCERPTS
HABANERO SEASON RADIO
MENU
DIGITAL
Agency: CLM
When hanging around the tire and service center, what’s hanging on the walls and around the…tires? Short, sweet, and compelling copy to upsell not only services, but the brand itself.
AGENCY: CLM
client: Idaho Rivers United | design: Bethany Walter | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept—and was a wild success. This is a spoof on the brilliant Dos Equis’ “The Most Interesting Man in the World” campaign.
Pop out computers? Meet the HP game-changers. With Oliver Russell.
Targeted to members of the ABA, this HP direct mail piece featured slide out panels with sales impact. With Oliver Russell.
Concordia Law hired me to write both viewbooks. Design by W Design.
Concordia Law wanted to highlight programs for law supporters and professionals in Boise. I named the Legacy Mentor Program and wrote the copy. With W Design.
HP asked for a funny, compelling brochure for their corporate sales retreat themed to the James Bond movie, For Your Eyes Only. They loved the end result. With Bethany Walter at Oliver Russell.
Introducing the HP Mini-Note PC to the educational market in an actual-size way. With Oliver Russell.
