freelance copywriter Archives

WHITE CLOUD RAFTING website

June 6, 2020

Client: White Cloud Rafting | Design: Jenny & Co. | Copy mission: In the competitive environment of Stanley and Sun Valley, White Cloud needed a total website and brand refresh as accessible, approachable, fun-loving and trust-worthy as the owner and guide team behind this legendary rafting company.

Results: A dramatic increase in bookings.

Your website is a moving advertisement, a customer vetting vehicle & a dynamic sales/lead generator. Use every inch wisely.

I turn rotating banner headlines into quick ads that sum up & sell the business.

Fun times ahead.

The homepage has everything in one go: SEO- and people-friendly elevator copy, raving reviews for extra peace of mind & calls to action in the sidebar.

River trips

Kayaking

Fishing

About

By highlighting reviews, we showcase the experience in a real way—plus drive more reviews down the way.

Nothing beats the experience of a day on the river (or the web) with WhiteCloudRafting.com.

Protected: Moovia theater seating website

February 22, 2019

Posted by Jessica Holmes

LONESOME LARRY pro-bono guerrilla campaign

February 3, 2017

Posted by Jessica Holmes

client: Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept on zero budget—and was a wild success. This is a spoof on the brilliant Dos Equis’ “The Most Interesting Man in the World” campaign.

HANDOUT COASTER CARDS

RADIO SPOTS

“His commute makes the Iron Man look like a walk in the park…”

“His fish story reads like an action-packed thriller, except it’s true…”

“In a race for the very survival of his species, one lone fish prevailed…”

IDAHO YOUTH RANCH annual reports

January 24, 2017

Posted by Jessica Holmes

client: Idaho Youth Ranch | design: Rizen Creative | copy mission: To show the extraordinary breadth, scope, and reach of the Idaho Youth Ranch through the lens of one extraordinary kid’s story—and promising future. In one 20-page annual report.

I also wrote the bulk of the Idaho Youth Ranch website too. «check it

IDAHO YOUTH RANCH brochures

January 24, 2016

Posted by Jessica Holmes

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client: Idaho Youth Ranch | design: Rizen Creative

TSHEETS | Fundera articles

February 6, 2014

Posted by Jessica Holmes

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client: TSheets | platform: Fundera | copy mission: To position the cloud-based time tracking tech company TSheets and CEO Matt Rissell as a thought leader with dynamic articles for entrepreneurs featured in the online magazine for Fundera—the small business lending marketplace.

How to Break the Rules to Make It As a Startup

Post Tax Season Flashbacks

In House Vs Outsourced

Getting the Elevator Pitch Down

ARMOR BIJOUX naming & tagline

March 1, 2013

Posted by Jessica Holmes

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Client: Bethany Walter | Design: Bethany Walter | Copy mission: To come up with a name and tagline for a striking line of antique and vintage sourced ethnic jewelry.

So striking, so bold, it feels like Armor, paired with Bijoux, the archaic name for jewelry. The tagline speaks to the competitive nature of fashion, but the timeless win of statement jewelry with history on its side.

ADVOCATES FOR THE WEST website

February 3, 2013

Posted by Jessica Holmes

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client: Advocates for the West | design: Bethany Walter | copy mission: To completely rework this environmental law advocacy nonprofit’s website with new information architecture and copy that shows the power and beauty of the West—and why it’s so worthy of being protected. (And why Advocates for the West is so worthy of your donations and support.)