Tag: freelance copywriter

TSheets | Fundera articles

client: TSheets | platform: Fundera | copy mission: To position the cloud-based time tracking tech company TSheets and CEO Matt Rissell as a thought leader with dynamic articles for entrepreneurs featured in the online magazine for Fundera—the small business lending marketplace.


How to Break the Rules to Make It As a Startup


Post Tax Season Flashbacks


In House Vs Outsourced


Getting the Elevator Pitch Down


“White Cloud Rafting” website

Client: White Cloud Rafting | Design: Jenny & Co. | Copy mission: In the competitive environment of Stanley and Sun Valley, White Cloud needed a total website and brand refresh as accessible, approachable, fun-loving and trust-worthy as the owner and guide team behind this legendary rafting company.

Results: A dramatic increase in bookings.


Your website is a moving advertisement, a customer vetting vehicle & a dynamic sales/lead generator. Use every inch wisely.


I turn rotating banner headlines into quick ads that sum up & sell the business.


Fun times ahead.


The homepage has everything in one go: SEO- and people-friendly elevator copy, raving reviews for extra peace of mind & calls to action in the sidebar.


River trips









By highlighting reviews, we showcase the experience in a real way—plus drive more reviews down the way.

Nothing beats the experience of a day on the river (or the web) with WhiteCloudRafting.com.

“Lonesome Larry” coasters

client: Idaho Rivers United | design: Bethany Walter | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept—and was a wild success. This is a spoof on the brilliant Dos Equis’ “The Most Interesting Man in the World” campaign.


“Lonesome Larry” radio spots

client: Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry—the most interesting fish in the world—and invite Idahoans to his 20th anniversary party in 3 one-minute radio spots.

“His fish story reads like an action-packed thriller, except it’s true…”

“His commute makes the Iron Man look like a walk in the park…”

“In a race for the very survival of his species, one lone fish prevailed…”

Lonesome Larry website

client: Idaho Rivers United | design: Bethany Walter | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary. I came up with this campaign when volunteering for this nonprofit organization wearing a human-sized salmon suit. What if, I wondered, we could take saving Idaho’s endangered sockeye out of the contentious political realm, and instead just spotlight the nail-biting true story of the most interesting fish in the world? So (an intern in the guise of) Lonesome Larry wandered through Idaho in the most unexpected places, handing out branded coasters and magnets that tell his story with a link to a compelling website. All documented on social media. This is a spoof on the brilliant Dos Equis’ “The Most Interesting Man in the World” campaign.

Impact: In the words of IRU’s Director of Communications, Greg Stahl: “The diverse four-month multimedia campaign included a thorough public relations effort that resulted in stories in the Seattle Times, National Geographic NewsWatch, National Public Radio, Idaho Statesman and Idaho Public Television, among others. It also included creation of a website and implementation of an intensive social media campaign that, at its peak, reached thousands of viewers per day. It also included scripting, editing and production of radio ads that ran throughout the state of Idaho.”


Rotating headlines & captivating navigation tease the full story.


The Legend landing page


The journey is long…


But harrowing & thrilling…


We really wanted to make this into a short cartoon…


If you want to fund it for us…


Lonesome Larry will love you forever.


The Legacy


The Legacy con’t. Talk about virile.


Help Larry!

Nothing, except the most interesting fish in the world, beats the full site—or the full story of this incredible journey. Check it out at LonesomeLarry.org.

“Advocates for the West” website

client: Advocates for the West | design: Bethany Walter | copy mission: To completely rework this environmental law advocacy nonprofit’s website with new information architecture and copy that shows the power and beauty of the West—and why it’s so worthy of being protected. (And why Advocates for the West is so worthy of your donations and support.)


Rotating banner headlines & a clear, engaging speak to the heart and purpose of AW.


Infographics say it straight.


The West.


The Work


Infographic with circular logic that makes you want to give & give.


The Wins


The Advocates


The Support


A high-class website creates a higher support rate and better profile in the community

No screenshots beat the actual experience of this breathtaking website, so check out AdvocatesWest.org.

Idaho Youth Ranch annual report

client: Idaho Youth Ranch | design: Rizen Creative | copy mission: To show the extraordinary breadth, scope, and reach of the Idaho Youth Ranch through the lens of one extraordinary kid’s story—and promising future. In one 20-page annual report.




I also wrote the bulk of the Idaho Youth Ranch website too. «check it

Youthworks! recruitment postcard

client: Idaho Youth Ranch | design: Rizen Creative | copy mission: Get teenagers and young adults to sign up for the new Youthworks! program to skyrocket their employable skills, career confidence, and future job potential, plus get paid. In one postcard.


Front cover.


Back cover.


Back, top intro.


Back detail.


Back detail.



Back detail.


Call to action detail.

I also wrote the bulk of the Idaho Youth Ranch website too. «check it

“Armor Bijoux” naming & tagline

Client: Bethany Walter | Design: Bethany Walter | Copy mission: To come up with a name and tagline for a striking line of antique and vintage sourced ethnic jewelry.


So striking, so bold, it feels like Armor, paired with Bijoux, the archaic name for jewelry. The tagline speaks to the competitive nature of fashion, but the timeless win of statement jewelry with history on its side.