Client: White Cloud Rafting | Design:Jenny & Co. | Copy mission: In the competitive environment of Stanley and Sun Valley, White Cloud needed a total website and brand refresh as accessible, approachable, fun-loving and trust-worthy as the owner and guide team behind this legendary rafting company.
Results: A dramatic increase in bookings.
Your website is a moving advertisement, a customer vetting vehicle & a dynamic sales/lead generator. Use every inch wisely.
I turn rotating banner headlines into quick ads that sum up & sell the business.
Fun times ahead.
The homepage has everything in one go: SEO- and people-friendly elevator copy, raving reviews for extra peace of mind & calls to action in the sidebar.
By highlighting reviews, we showcase the experience in a real way—plus drive more reviews down the way.
Client:Story Story Night | Design:Jenny & Co. | Copy mission: Because everyone has a story, the new Story Story Night website needed to match the magic of its popular live shows—and detail the different programs and storyteller outreach the nonprofit provides. With new information architecture and full-tilt copywriting…Boom! There it is.
Results: Due to my visionary marketing and creative direction over the course of 6 years, this program is now one of the most consistently popular in Boise, with sold-out monthly crowds of 200 to 300. The website now sees heavy web traffic, with an astonishing 7,000 unique visitors and 60,000 page views a month.
Home page with rotating banner headlines
I’m the MC and creative driving force behind the Story Story party.
Blog—I write all the press releases (and everything else) for the program