Tag: Jenny Bowler

“White Cloud Rafting” website

Client: White Cloud Rafting | Design: Jenny & Co. | Copy mission: In the competitive environment of Stanley and Sun Valley, White Cloud needed a total website and brand refresh as accessible, approachable, fun-loving and trust-worthy as the owner and guide team behind this legendary rafting company.

Results: A dramatic increase in bookings.

WCRhome

Your website is a moving advertisement, a customer vetting vehicle & a dynamic sales/lead generator. Use every inch wisely.

WCRhome3

I turn rotating banner headlines into quick ads that sum up & sell the business.

WCRhome2

Fun times ahead.

WCRhome4

The homepage has everything in one go: SEO- and people-friendly elevator copy, raving reviews for extra peace of mind & calls to action in the sidebar.

WCRraftingtrips.jpg

River trips

WCRkayaking

Kayaking

 

WCRfishing

Fishing

WCRabout

About

WCRreview

By highlighting reviews, we showcase the experience in a real way—plus drive more reviews down the way.

Nothing beats the experience of a day on the river (or the web) with WhiteCloudRafting.com.

“Story Story Night” website

Client: Story Story Night | Design: Jenny & Co. | Copy mission: Because everyone has a story, the new Story Story Night website needed to match the magic of its popular live shows—and detail the different programs and storyteller outreach the nonprofit provides. With new information architecture and full-tilt copywriting…Boom! There it is.

Results: Due to my visionary marketing and creative direction over the course of 6 years, this program is now one of the most consistently popular in Boise, with sold-out monthly crowds of 200 to 300. The website now sees heavy web traffic, with an astonishing 7,000 unique visitors and 60,000 page views a month.

SSNhome_1

SSNhome_2

Home page with rotating banner headlines

 

SSNshows

Shows

SSNstorytell

Storytellers

SSNabout

About

SSNaboutme

I’m the MC and creative driving force behind the Story Story party.

SSNblog

Blog—I write all the press releases (and everything else) for the program

SSNsupport

Support

Check out the remarkable full Story Story Night site. Make magic happen in your business, and contact me. Boom!