Client: White Cloud Rafting | Design:Jenny & Co. | Copy mission: In the competitive environment of Stanley and Sun Valley, White Cloud needed a total website and brand refresh as accessible, approachable, fun-loving and trust-worthy as the owner and guide team behind this legendary rafting company.
Results: A dramatic increase in bookings.
Your website is a moving advertisement, a customer vetting vehicle & a dynamic sales/lead generator. Use every inch wisely.
I turn rotating banner headlines into quick ads that sum up & sell the business.
Fun times ahead.
The homepage has everything in one go: SEO- and people-friendly elevator copy, raving reviews for extra peace of mind & calls to action in the sidebar.
By highlighting reviews, we showcase the experience in a real way—plus drive more reviews down the way.
client:Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept on zero budget—and was a wild success. This is a spoof on the brilliant Dos Equis’ “The Most Interesting Man in the World” campaign.
HANDOUT COASTER CARDS
“His commute makes the Iron Man look like a walk in the park…”
“His fish story reads like an action-packed thriller, except it’s true…”
“In a race for the very survival of his species, one lone fish prevailed…”
Client:Story Story Night | Design:Jenny & Co. | Copy mission: Because everyone has a story, the new Story Story Night website needed to match the magic of its popular live shows—and detail the different programs and storyteller outreach the nonprofit provides. With new information architecture and full-tilt copywriting…Boom! There it is.
Results: Due to my visionary marketing and creative direction over the course of 6 years, this program is now one of the most consistently popular in Boise, with sold-out monthly crowds of 200 to 300. The website now sees heavy web traffic, with an astonishing 7,000 unique visitors and 60,000 page views a month.
Home page with rotating banner headlines
I’m the MC and creative driving force behind the Story Story party.
Blog—I write all the press releases (and everything else) for the program
client:Advocates for the West | design:Bethany Walter | copy mission: To completely rework this environmental law advocacy nonprofit’s website with new information architecture and copy that shows the power and beauty of the West—and why it’s so worthy of being protected. (And why Advocates for the West is so worthy of your donations and support.)
Rotating banner headlines & a clear, engaging speak to the heart and purpose of AW.
Infographics say it straight.
Infographic with circular logic that makes you want to give & give.
A high-class website creates a higher support rate and better profile in the community
No screenshots beat the actual experience of this breathtaking website, so check out AdvocatesWest.org.