Hold your horses. Or your llamas. Or whatnot. In this concept, we show everyday people going to great lengths to recreate the thrill rides, close animal encounters, and fun and games of the wildest time of the summer. Here’s a piece of advice to maintain sanity (and a clean record): Get tix. Then save it for the Fair.
The real stars at the Fair are blue-ribbon-blooded. We highlight the main famed attractions of the last blast of the summer, TMZ barnyard style. An open-to-the-public Share My Fair contest led us to feature a winning local beatboxer in the TV spot.
AGENCY: CLM | RADIO PRODUCTION: CUMULOUS
client: Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry—the most interesting fish in the world—and invite Idahoans to his 20th anniversary party in 3 one-minute radio spots.
“His fish story reads like an action-packed thriller, except it’s true…”
“His commute makes the Iron Man look like a walk in the park…”
“In a race for the very survival of his species, one lone fish prevailed…”