Category: Campaigns

THE LANDFILL “Let’s Talk Trash” educational campaign – print & digital

I make an art out of twisting commonly-used idioms by taking ’em totally literally. Take, for instance, the campaign name for the Ada County Landfill’s educational series: LET’S TALK TRASH, with your host, Trashy the Raccoon. Who says copy can’t be fun? Especially when you’re a literal garbage person.

AGENCY: CLM

COMMERCIAL TIRE “Take Care” stop motion video campaign

“Take Care” has been a legacy message for Commercial Tire since their start in 1968. We folded that tagline into a standout stop motion campaign using paper animation and seasonal car tips. For over three years, it drove the tire and auto services company to a whole new level of brand recognition and sales.

WINTER

SPRING

SUMMER

FALL

AGENCY: CLM | PRODUCTION: SEEN FILMS

COMMERCIAL TIRE “On the Road” campaign

Commercial Tire wanted to launch a testimonial campaign to show (and tell) the impact they have on the lives of both their rural/ city retail and commercial customers. Luckily, I’m a born storyteller…and story seeker. This series sprung forth from a company legacy phrase: “Keeping you and your family on the road.” Meeting these beautiful souls, and telling their stories, was a career highlight. We made both longform video stories and :30 spots.

THE MILLY WHITTED FAMILY

THE SUN VALLEY FAMILY

THE BRUSSE FAMILY

THE CUTTING EDGE FAMILY

PIONEER CREDIT UNION “We Go There” campaign

Pioneer Credit Union needed a brand refresh that pushed their trailblazing service and perspective to the forefront. Driven by the simple line “We Go There,” we showed all the visionary ways Pioneers leads the way in convenience and personal attention for its members. (I stretched the budget during production by concepting simple social extras.)

AGENCY: CLM | VIDEO PRODUCTION: NORTH BY NORTHWEST

IDAHO FAIR “Save it for the Fair” campaign

Hold your horses. Or your llamas. Or whatnot. In this concept, we show everyday people going to great lengths to recreate the thrill rides, close animal encounters, and fun and games of the wildest time of the summer. Here’s a piece of advice to maintain sanity (and a clean record): Get tix. Then save it for the Fair.

AGENCY: CLM | VIDEO PRODUCTION: SIDEWAYZ | RADIO PRODUCTION: CUMULUS