Category: Campaigns
Protected: COMMERCIAL TIRE “We Own It” complete campaign
Protected: WESTERN IDAHO FAIR “We’re Baaack” campaign
Protected: CORWIN FORD “Pickup & Go” TV
Protected: PIONEER CREDIT UNION “We Go There” brand campaign
Protected: ADA COUNTY LANDFILL “Let’s Talk Trash” educational campaign
Protected: WESTERN IDAHO FAIR “Wild Side” + “Best Dates Ever” campaign
LONESOME LARRY pro-bono guerrilla campaign
client: Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept on zero budget—and was a wild success. This is a spoof on the brilliant Dos Equis’ “The Most Interesting Man in the World” campaign.
HANDOUT COASTER CARDS
RADIO SPOTS
“His commute makes the Iron Man look like a walk in the park…”
“His fish story reads like an action-packed thriller, except it’s true…”
“In a race for the very survival of his species, one lone fish prevailed…”
