From article ideas to research and interviews to writing and editing, I singularly crafted the copy for this quarterly 12 page lifestyle magazine for Hearthstone fractional ownership vacation home real estate in McCall, Idaho. This magazine establishes Hearthstone as a friendly insider guide to McCall—then a less well-known, up-and-coming resort town. I hyped up the history, dining, outdoor activities, sightseeing, owner spotlights, and other possibilities of this remarkable place and property, alongside subtly selling the overall concept of fractional ownership. With Stoltz Marketing Group.
HEARTHSTONE editorial magazine articles
